Juventus' new logo sparks controversy

Posted By: Vince Delia In: Soccer News On: Tuesday, January 17, 2017 Comment: 2 Hit: 1599

Juventus unveiled their brand new logo yesterday, ditching the club's classic crest.

As you might expect, the club received plenty of backlash when they presented their new logo yesterday. The Old Lady faithful were unhappy & took to social media to let their feelings be known. Nobody likes change, especially when it comes to a change in history. Juventus have completely scrapped the idea of having a crest in general. They have instead opted for a simple, minimilastic design to appeal to a younger generation.

Plenty of comments have come in the form of anger or disbelief. "You're ruining history" was a statement we saw making the rounds all over the internet and social world. At first, it comes as a shock to the system. Why would you change something so classic & close to the club? That oval-shaped crest that made the Bianconeri recognizable across the planet.

Statements from the club have made it clear they are going in a new direction. Maybe it is the direction football is going in and Juventus are just the first to do it. Modern, simplistic & minimal. Those three words can define the idea behind the new logo. The design is shaped in a J, but also resembles the Scudetto patch, which is awarded to Serie A champions. 

Plenty of fans also thought the new logo wouldn't replace the crest, and that it was just a new logo for club merchandise. However, that is not the case. For fun, we photoshopped the new logo onto the home jersey for the 2016/17 season:

At first we weren't fans of the logo, either. Not even 24 hours later & it is starting to grow on us. It is a bold move and not one that everyone will love at first. We have a feeling it'll grow onto Juventus' oldest fans, too. 

What do you guys think of the new Juventus logo?


Created On Friday, January 20, 2017 Posted By Joseph Comment Link
Love the new logo and the direction Juve is going in - looking towards the future! Always an innovative and progressive club.
Created On Thursday, January 19, 2017 Posted By Vito Casalino Comment Link
I really don't like the new logo.. its boring .. it need's to transition which means mix the old and New together . Keep the J but use the crest the horse and crown with the stars .. mix the 2 together and you will see people including myself will like it.
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